The famous short video sharing app TikTok has removed 60 lakh videos between July 2018 and April 2019 that violated its community guidelines in India. The latest move from TikTok comes on the back of the company facing regulatory heat in India. TikTok and Helo recently received notices from MeitY over alleged unauthorised data sharing, the platform serving as a hub for anti-national activities, adopted child policies, and so on. In all, MeitY sought clarification on a total of two dozen questions from both TikTok and Helo.
The community guidelines of the company term to check the transmission of the content that is considered harmful or dangerous. Also, as per the privacy guidelines, the video-sharing platform does not allow content that features shocking information, or that leads to discrimination or hate speech, promotes nudity and sexual activities. According to Sachin Sharma, Director, (Sales and partnerships), “TikTok in no way endorses or promotes content that violates our community guidelines.” He further ensured that TikTok is taking all the possible steps to block unlawful content before it gets released on the app.
TikTok is particularly popular among the youth of India as it offers the platform to showcase their talent and creativity. The short-video app allows users to post memes, short-music videos with lip-syncing and also dancing to popular tunes. The cheaper data plans also seem to be the main reason for the success of the app in India.
Tik Tok User spending crosses $10 million in June
In another report, Sensor tower (a mobile intelligence firm) reported that the user spending on the video-sharing app crossed $10.8 million in June. TikTok recorded a whopping 588 percent year on year as compared to $1.6 million in 2018. Even though India has the largest number of TikTok users, Chinese users accounted for 69% of TikTok revenue in the last month, which is 30 percent more as compared to last year. The report further states that TikTok has been installed more than 1.27 billion times.