In the latest move, the food-delivery platform, Swiggy has increased the prices of its membership program dubbed “Swiggy Super.” The monthly subscription service for existing super members, which earlier cost Rs 79 is now priced at Rs 149. On the other hand, the 3-months Swiggy Super membership plan that was priced at Rs 179 earlier, would now be available for a price of 349. The company has announced that the upgraded membership plans will be effective starting from 08/01/2019. The upgraded membership prices would be applicable to the existing Swiggy Super members upon renewal. Hence, the subscribers looking to avail Swiggy Super membership have to shell out nearly twice the amount of money as compared to earlier. However, the first-time members/newbies can avail the Swiggy Super Membership for Rs 79 for 1 month and Rs 179 for three months.
Swiggy Super Membership Programme: Details and Benefits
Swiggy rolled out a new membership program back in July to offer unlimited free deliveries to its subscribers across all restaurants. The membership was priced at Rs 79 for one month and Rs 149 for three months. As part of the membership benefits, the members are not levied any surge fee during peak hours. The loyalty program was launched to take on the likes of its competitors like Zomato and Uber Eats. The Zomato Gold membership offers benefits such as 1+1 in food and 2+2 in drinks on partner restaurants.
The Swiggy Super members apart from availing unlimited free deliveries on orders above Rs 99 are also offered priority customer services. The food-delivery app for that case has employed a dedicated customer support team for quicker resolution of issues. The Bengaluru-based food delivery firm promised to offer unlimited free deliveries across 35000 restaurants, listed on its platform irrespective of the distance or time of the day.
With the recent hike in “Swiggy Super” membership prices, it would be interesting to see how the food-delivery firm fares in the competition. Even though the introductory prices for new members/ first-time users sound affordable, the existing Swiggy Super members might think twice before renewing their existing subscription.