SITI Broadband has partnered with OTT(over-the-top) streaming platform ZEE5 to offer premium content as a value-added service. With the partnership, SITI broadband subscribers opting for broadband plans of 100Mbps and above can enjoy a complimentary ZEE5 premium subscription for one month. Also, SITI Broadband subscribers who are using other tariff plans can purchase any of the ZEE5 premium subscription packs at discounted prices. In the age, where online streaming has started to evolve as a major go-to option for customers, the partnership is for sure a worthy move from both the players.
ZEE 5 and SITI Broadband partnership ensures long-term Sustenance
The partnership in the due course of time is believed to play a pivotal role in the long-term sustainable growth of both ZEE5 and SITI Broadband. ZEE5 for long has been partnering with various telecom operators, payment and connected devices for the creation of solid ecosystem that ensure the sustained growth of the platform.
Speaking on the occasion, Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India opined that the move would benefit both the players and open up many new opportunities in the long run. Further, he said that it would pave the way for sustained growth of both ZEE5 and SITI broadband.
On similar lines, Anil Malhotra, CEO of SITI India opined that the strategic partnership between ZEE5 and SITI would scale-up their business ambitions and creates value for their stakeholders. Industry leaders like ACT Fibernet, Airtel and Reliance Jio already have partnerships with popular on-demand video platform ZEE5 offering complimentary access to its premium content.
How does the new move benefit SITI Broadband?
The competition of Indian Broadband space is turning out to be aggressive by the passing day as many players are luring the users with lucrative deals and offerings on various Broadband plans. Recently, Mukesh-Ambani led Reliance Jio has announced the commercial launch of Jio Fiber and also launched various broadband plans with bundled benefits on long-term plans. The broadband plans start from a base price of Rs 699 and are available until Rs 8,499 per month with various offerings.
With many players vying to dominate the Indian broadband space, the new move from SITI broadband would sure impact its sustenance in a positive way. It, not only helps to retain its existing userbase but also serves to attract new users to its platform. The on-demand video platform ZEE5 offers more than 3500 films, 4000+ music videos, 500+ TV shows, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages. With its unmatched content offering, ZEE5 has been widely appreciated across India and also Worldwide.