Realme has been reportedly serving ads in the Realme 1 after the ColorOS 6.0 update. Many users took to Twitter to complain about their ads in their UI. The ads are being present in system apps like the download manager, and also appearing as a pop-up on the screen. There has been a toggle that appears in the settings by the name “Get Recommendations.” After the ColorOS update, the toggle is getting automatically switched on and displaying product recommendations and various apps across system apps. New Color OS Update brings loads of exciting features
ColorOS 6.0 update brings in loads of exciting features
The latest software update that Realme 1 received as part of the October 2019 security patch is ColorOS version CPH1861EX_11_C.45. The update did bring a lot of exciting features like system-wide Dark mode. Realme CEO Francis Wang took to Twitter to issue a clarification after many users reported the appearance of ads in their smartphones via Twitter. He said that the ads probably appeared as a result of an error on the software front in the beta version. Some users have also complained about the presence of ads in the Stable UI update, but there are no screenshots to confirm the same.
Realme has been quite critical about Xiaomi on serving ads to its users, along with the MIUI update. So, it is rather strange for Realme to serve ads after the ColorOS update. Wang did clarify that they withdrew the feature from the devices. As Realme has introduced ads in the beta version, there is a possibility that the company has been planning to serve ads in the stable UI version.
Major OEMs are throwing ads as a stable source of Revenue Generation
Many of the leading OEMs have been serving ads to customers by partnering with various content providers. For instance, Xiaomi has been pushing ads in its MIUI as part of revenue generation. South Korean Giant, Samsung has been serving ads in the lock screen on its budget M-series and A-series smartphones having a tie-up with Glance. The other OEMs, like Vivo and OPPO have been doing the same by partnering with third-party content providers.