Huawei has been making a second attempt to hit its name in the Brazilian smartphone market, with the new P30 series. The company has previously introduced cheaper and affordable devices, which turned out to be a failed attempt since it was not able to sell an expected number of smartphone units. In the earlier decade, Huawei has been experiencing hindrance in the market of Brazil; hence now it is willing to introduce its flagship range of smartphones, the P30 series precisely.
The Brazilain smartphone market is considered as the fourth largest in the world, which makes complete sense as to why the company like Huawei should not give up. The previous years’ record has been very poor for the company since the local market is dominated by the Korean tech Giant Samsung and Lenovo Group’s Motorola. While Lenovo gives a choice for the mid-range and low budget smartphones, Samsung provides a huge list on a different scale of budget.
Considering the upcoming release by Huawei, Ketrina Dunagan, company’s vice president of marketing for the Americas has said in a statement, “Brazil is a market with very significant opportunities for Huawei, and we have a competitive portfolio to satisfy consumers’ expectations.”
As the company expects, this move may take Huawei out of its current situation in Brazil as a supplier of the smartphones in the network to challenge the leading Samsung Electronics Co and the Lenovo Group Motorola. With the Brazil underscore, the company plans to take over the rise of the other Chinese brands and also moves its focus to the commodities and infrastructure in Brazil.
Brazil is one of Latin America’s markets where the name of Huawei is still to go a long way. As of now, the company sells devices in more than a dozen countries in the region with a double-digit market share more often. For the brand like Huawei, which is the world’s third largest smartphone manufacturer, discontinuation of any project may affect a lot to its market reputation. The first smartphone, Ascend P7 in 2014 met with a very weak response, and the project was shut down.
Now, the company will be providing two devices from the Huawei P30 series, which was launched a month ago in an event in Paris. The smartphone, namely P30 and P30 Pro, are almost identical in the spec sheet but have different storage variants. Both the smartphones carry an advanced camera lens and company’s SuperSpectrum sensor, optical zoom sensor, and a time-of-flight (ToF) camera. While the P30 Pro flaunts full-HD+ OLED display of 6.47-inch, the P30 arrived with 6.1-inch full-HD+ OLED display, which also features a fingerprint scanner.
The P30 carried a price tag of EUR 799 (approx. Rs 62,200), while the P30 Pro is set at retail starting EUR 999 (approx. Rs 77,800) for the 8GB RAM with 128GB storage model. The 8GB RAM with 256GB storage option of the P30 Pro comes at EUR 1099 (approx. Rs 85,600) and EUR 1,249 (approx. Rs 97,300) for the 8GB RAM with 512GB storage option.