The government-led telco BSNL(Bharat Sanchar Nigam Limited) has entered into a strategic partnership with OTT Player YuppTV. With this partnership, BSNL plans to offer triple-play services to the mobile as well as broadband users through Bharat Fiber. BSNL boasts a massive fiber network that is spread across the country. The partnership is mutually beneficial to both as BSNL looks to enhance its portfolio of services and stay competitive. It would also assist BSNL in offering broadband services to underserved areas by offering last-mile infrastructure. Similarly, Yupp TV is aiming to increase its subscriber base through this partnership.
BSNL Offers Triple Play Services in Partnership with YuppTV
Reliance Jio holds the distinction of being the first operator to offer triple-play services to its customers. The triple-play service bundles Cable TV, Landline, and broadband services, which are billed under a single bill. The customers have the option to enjoy three services by paying a single amount. Reliance Jio has been offering the triple-play services with the help of Hathway and DEN networks. On similar lines, BSNL plans to offer triple-play services in partnership with Yupp TV, which holds more than 10 years of experience in streaming Live and VOD content to the wide-range of audiences across the globe.
Commenting on the association, Vivek Dua, GM broadband services BSNL, has said that they have successfully tested to offer triple-play services on a single Fiber connection (Bharat Fiber). On the other hand, Uday Reddy, the Founder, and CEO of YuppTV, said that there had been a visible growth in the broadband side of BSNL Fiber to Home. He believes that this customer engagement can bring about four to five hours of streaming at Home.
Broadband Segment in India Now Experiencing Stiff Competition
Ever since the announcement of the commercial launch of JioFiber, the broadband industry has been involved in a tough competition. Similar to the mobile disruption, the telco has announced six different broadband plans with varying data benefits and free goodies. As a result, the other broadband operators like ACT Fibernet, Airtel, SITI Broadband have revamped their broadband plans to counter Reliance Jio.