Amazon plans to start online food delivery in India

Amazon is planning to start its online food delivery business in India this year. The Seattle-based company is already serving the country with its online shopping, video and music streaming services. According to the reports, Amazon has already started teaming up with the local partner Catamaran and also started hiring for its upcoming business.

As per the reports, Amazon is expected to unleash its online food delivery service ahead of the festive season, which begins in September. With its entry, Amazon will compete against the already established players like Zomato, Swiggy, UberEats and FoodPanda (by Ola). As per the research firm RedSeer Consulting, the number of orders has been raised by 176 percent last year. With Amazon’s own food delivery service, it will be venturing into the business field that remains elusive of profitability.

Earlier, it has been reported that Amazon is looking forward to buying UberEats, the food delivery business that was unable to keep up with the pace of the local market leaders. But this news was not confirmed since both Amazon and UberEats denied saying they don’t respond to rumours.

Amazon is a US-based retail giant that has gained a fair amount of response in India with its e-commerce service, video streaming service and more. It is not sure whether the food delivery operation would be related to Amazon’s Prime service. To recall, the company had launched its Prime services in the country back in 2016 and until now, it has attracted customers from most of the cities across India. Now, the company’s push in the online food delivery may boost the segment further, resulting into more competition and indirectly resulting into better deals for the customers.