Scale Development: Theory and Applications (Applied Social Research Methods)

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Scale Development: Theory and Applications (Applied Social Research Methods) Details

Written at an accessible level, Scale Development, Second Edition guides the reader toward the identification of the latent variable, the generation of an item pool, the format for measurement and the optimization of the scale length. Using exercises to illustrate the concepts, the text also includes advice about factor analytic strategies. For researchers tired of `off-the-shelf' measurement tools that don't fit their particular situation, this is a must read.
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