Media Audience Research: A Guide for Professionals Book

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Media Audience Research: A Guide for Professionals Details

Table of Contents:
  • Introduction
  • History of Media Research
  • Quantitative Research: Audience Measurement - General Theory and The Basics
  • Audience and Media Measurement Research Methods in use Today
  • Quantitative Online Research
  • Internet Audience Measurement: Passive Methods and Technologies
  • Qualitative Research
  • Audience Opinion and Reaction
  • Desk Research
  • Data Analysis
  • Adapting Media Research to Different Cultures
  • Appendices
  • Glossary
  • Bibliography
  • Index
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