Get Discounts ! Latest Deals ! Allow Notifications to Stay Informed !!!
❌ Media Audience Research: A Guide for Professionals Book
Rs 512 Buy from Amazon
best price Rs 512
Media Audience Research: A Guide for Professionals Details
Table of Contents:
- Introduction
- History of Media Research
- Quantitative Research: Audience Measurement - General Theory and The Basics
- Audience and Media Measurement Research Methods in use Today
- Quantitative Online Research
- Internet Audience Measurement: Passive Methods and Technologies
- Qualitative Research
- Audience Opinion and Reaction
- Desk Research
- Data Analysis
- Adapting Media Research to Different Cultures
- Appendices
- Glossary
- Bibliography
- Index
