Fashion Designers and Fragrance: The Perfect Brand Extension

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Fashion Designers and Fragrance: The Perfect Brand Extension Details

The relationship between fashion lines and fragrance has been intact since the 1900's. Yet, over the years the marketing relationship has faded. This book reveals the ways fashion designers can develop their sense of smell to articulate their fragrance business. Fashion Designers and Fragrance provides the history and guidelines for designers to return to their rightful place in the world of fragrance and the benefits of including a fragrance with their fashion brands. What is a well-balanced fragrance? What does a top note, middle note and base note mean? All perfumes are fragrances but not all fragrances are perfumes.
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